Wednesday, January 28, 2009

How are Articles Used to Promote Business?

By Brent Sweet

Articles are one of the most effective marketing tools on the internet. First of all they are free to publish, they are read, and they give you the credibility you need. The key to getting the most out of an article is to have a well written article that shares useful information. You need to make your article informative to promote your website, not just a blatant attempt at getting a sale.

There are Several Benefits to Article Marketing:

Business Credibility - As you provide information to your readers in articles they will begin to believe in you as an expert in your field. This not only builds your personal reputation, but your business and your brand. The end result is that people begin to trust you, your business, your products, and your recommendations.

Gets You Inbound Links - The professional SEOs use this method to bring one way links to your site. The search engines eat this link candy. Your resource box that concludes your article has information about you and directs people to your site. If another webmaster choses to publish you article, they leave the resource box there, building a link to your site. Several webmasters pulish articles on their site, therefore building a wide network of links to your site.

Better Search Engine Rankings - As you get published and the one way links increase to your site, you will see yourself in a better position on the search engines. The most important thing to do to make sure you get a good position is to use the right anchor text on your link in your resource box.

The proof that your article was published:

If you publish an informative article, more webmasters are likey to republish it and link to your site. If you want to see how many webmasters published your article, search for the title in quotes on the major search engines about one to two months after publishing it. This will give you a count of how many times it was published.

Once you have submitted a few articles you will see your marketing spiral if you article is done correctly. There are thousands of webmasters who use articles for content on their sites.

If you ever hire someone to do search engine optimization they will give you a report of submissions. Some of these services either submit one article for a flat fee, or as part of a subscription will submit multiple articles. You should go out right now and find these services, it is time to get your business noticed.

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