Successful internet marketers are pummeling the competition with use of brandable web conferencing systems in combination with PowerPoint presentations. Used independently, web conferencing and PowerPoint Presentations each are powerful web marketing tools. But when used in conjunction, they pack a punch that's hard to beat, saving marketers in time and money alike, while vastly improving and enhancing the effectiveness of their marketing campaigns.
The tools web marketers used in the past--Pay-Per-Click (PPC) ad campaigns, telephone conference calling, elaborate Help Centers with FAQs, searchable Knowledge Bases, and toll-free telephone numbers--are no longer enough to provide your customers and colleagues (existing and prospective) the kind of services and savings they require in order to do business with you. Suppose the meeting or conference (as most marketing-oriented meetings and conferences do these days) merits inclusion of an audio-visual presentation. A teleconference will do no good then. But (until recently) that only left one other option--quite possibly one of the most significant expenses in any company's budget: travel expenses. And as travel costs continue to rise astronomically in an increasingly uncertain economic climate and in-person conferences become increasingly cost-prohibitive for all parties involved, alternatives to in-person conferences are vital to a modern business's very survival. Teleconferencing, which does at least allow for remote meeting, still is certainly no solution, and not only because of the potential costs incurred by marketer and target market alike. Where teleconferences also fail is in suffering an irreconcilable absence of any visual component.
And while web conferencing precludes travel costs, using PowerPoint presentations in conjunction with web conferencing precludes travel, materials (think of the savings on photocopying alone), and physical labor costs. Instead of lugging around a heavy easel, projector, screen, transparencies, and other supporting materials to all of those in-person meetings, they can instead plug their entire marketing message into a clean, compelling, and classy PowerPoint presentation they can take conference members through remotely, any time of day or night. PowerPoint presentations can help you deliver your message with maximum effectiveness for a minimum of costs no matter what type of "gathering of minds" you are coordinating-whether business meetings or seminars, product unveilings or creative collaborations, PowerPoint presentations can replace many expensive and unwieldy, more "traditional" methods of delivering your marketing message. And web conferencing is the ideal medium for their delivery.
Postal costs are another unnecessary cost of marketing a business that can definitely be trimmed by integrating PowerPoint presentations and web conferencing in with your marketing campaigns. For the same costs, you can hold scads more web conferences than you can ever match in direct mail, press kits, and VIP marketing packages sent by mail. And because you are right there with the target audience, going over your presentation and other marketing materials with them, your chances of achieving your desired outcome skyrocket.
So far we've explored the money-saving benefits of web conferencing and PowerPoint, individually and in combination. We've seen how it saves money on phone bills, travel expenses, and mailing costs. However, web conferencing and PowerPoint, alone and together, also saves time on the very same elements-on phone calls, on travel, and on the creation and distribution of physical marketing materials. Just as we described earlier in this article in regards to money, at no time in history more, perhaps, than during this global economic crisis does the concept that "time is money" have more relevance and meaning either.
The third and final way that web conferencing and PowerPoint presentations used in conjunction with one another are fueling the success of the most successful web marketers is because of the sheer performance that the combined effect of these two amazing tools has on fulfilling your primary objective--making sales. Web conferencing with PowerPoint presentations is a high-conversion marketing strategy. And it's not just useful for straight-forward, direct marketing (so to speak) either. Just look at some of the other ways this synergistic combination can be put to beneficial use: In customer service and support; In pre-sales conversations and preparations; In using chatrooms to network; In recruiting affiliates; In your human resources department--helping with interviewing, hiring, and training alike; In wooing investors and venture capitalist through community outreach; In building brand awareness.
Hopefully we've conveyed by now the immense cost savings, time savings, and performance maximizing capabilities of a marketing system that incorporates PowerPoint presentations with web conferencing. What remains, then, is to direct you towards the singular web conferencing company that will best help you achieve all these goals and objectives-HotConference.
HotConference not only beats the others on features, but on price as well, starting new users off with a one-month risk free trial. So while the most successful internet marketers are pummeling the competition, the most successful of them are using HotConference to do it.
The tools web marketers used in the past--Pay-Per-Click (PPC) ad campaigns, telephone conference calling, elaborate Help Centers with FAQs, searchable Knowledge Bases, and toll-free telephone numbers--are no longer enough to provide your customers and colleagues (existing and prospective) the kind of services and savings they require in order to do business with you. Suppose the meeting or conference (as most marketing-oriented meetings and conferences do these days) merits inclusion of an audio-visual presentation. A teleconference will do no good then. But (until recently) that only left one other option--quite possibly one of the most significant expenses in any company's budget: travel expenses. And as travel costs continue to rise astronomically in an increasingly uncertain economic climate and in-person conferences become increasingly cost-prohibitive for all parties involved, alternatives to in-person conferences are vital to a modern business's very survival. Teleconferencing, which does at least allow for remote meeting, still is certainly no solution, and not only because of the potential costs incurred by marketer and target market alike. Where teleconferences also fail is in suffering an irreconcilable absence of any visual component.
And while web conferencing precludes travel costs, using PowerPoint presentations in conjunction with web conferencing precludes travel, materials (think of the savings on photocopying alone), and physical labor costs. Instead of lugging around a heavy easel, projector, screen, transparencies, and other supporting materials to all of those in-person meetings, they can instead plug their entire marketing message into a clean, compelling, and classy PowerPoint presentation they can take conference members through remotely, any time of day or night. PowerPoint presentations can help you deliver your message with maximum effectiveness for a minimum of costs no matter what type of "gathering of minds" you are coordinating-whether business meetings or seminars, product unveilings or creative collaborations, PowerPoint presentations can replace many expensive and unwieldy, more "traditional" methods of delivering your marketing message. And web conferencing is the ideal medium for their delivery.
Postal costs are another unnecessary cost of marketing a business that can definitely be trimmed by integrating PowerPoint presentations and web conferencing in with your marketing campaigns. For the same costs, you can hold scads more web conferences than you can ever match in direct mail, press kits, and VIP marketing packages sent by mail. And because you are right there with the target audience, going over your presentation and other marketing materials with them, your chances of achieving your desired outcome skyrocket.
So far we've explored the money-saving benefits of web conferencing and PowerPoint, individually and in combination. We've seen how it saves money on phone bills, travel expenses, and mailing costs. However, web conferencing and PowerPoint, alone and together, also saves time on the very same elements-on phone calls, on travel, and on the creation and distribution of physical marketing materials. Just as we described earlier in this article in regards to money, at no time in history more, perhaps, than during this global economic crisis does the concept that "time is money" have more relevance and meaning either.
The third and final way that web conferencing and PowerPoint presentations used in conjunction with one another are fueling the success of the most successful web marketers is because of the sheer performance that the combined effect of these two amazing tools has on fulfilling your primary objective--making sales. Web conferencing with PowerPoint presentations is a high-conversion marketing strategy. And it's not just useful for straight-forward, direct marketing (so to speak) either. Just look at some of the other ways this synergistic combination can be put to beneficial use: In customer service and support; In pre-sales conversations and preparations; In using chatrooms to network; In recruiting affiliates; In your human resources department--helping with interviewing, hiring, and training alike; In wooing investors and venture capitalist through community outreach; In building brand awareness.
Hopefully we've conveyed by now the immense cost savings, time savings, and performance maximizing capabilities of a marketing system that incorporates PowerPoint presentations with web conferencing. What remains, then, is to direct you towards the singular web conferencing company that will best help you achieve all these goals and objectives-HotConference.
HotConference not only beats the others on features, but on price as well, starting new users off with a one-month risk free trial. So while the most successful internet marketers are pummeling the competition, the most successful of them are using HotConference to do it.
About the Author:
If you are interested in web conferencing find out more in depth information at PureWebConferencing.com on our newly created resource for connecting web marketers live 24/7 web conferencing rooms. Get a totally unique version of this article from our article submission service
No comments:
Post a Comment