Friday, January 16, 2009

What Is The Fastest Track To Online Business Success?

By Derrick C.K Lee

For many people who wish to start their own business and are looking for ways to make money fast, the internet has opened up a whole new world of opportunities, allowing them to copy any real world business model and turn it into a reality on the internet. The internet truly offers endless business opportunities.

Most importantly, setting up an online business is relatively easy and can be done straight from the comfort of your own home without any prerequisites. Most of the information required are readily available from the internet. You could be a stay-at-home mom in Singapore making some income doing data entry jobs outsourced from all over the world or a retiree making a decent side income teaching others how to knit online. The possibilities are truly unlimited.

Another huge plus factor of starting an online business lies in the fact that the cost of operations are very low. Basically, all that is needed is a PC and a reliable internet connection. And if coupled with a cozy environment where one can concentrate on work will definitely make it even more ideal.

Without the shadow of a doubt, there might possibly be more than a million ways to start your own online business, but the truth is that there are also many cases of people failing even to make a single cent online? When you truly ponder and examine the reasons why so many people still fail online, you will be surprised that the odds are somehow rendered to a just a few more well defined reasons.

And if you were to further examine this issue, then you will probably notice that maybe the fastest track to online business success may not lie in the massive opportunities available but to first determine what are the reasons causing so many people to fail online, identify and learn from their mistakes and avoid making them ourselves.

From my experience, there are about 5 more commonly made mistakes that generally results in so many people failing to make even a single cent online. And these include the following.

Mistake No. 1 : The "Illusion" That No Work Is Required. This may be the most appealing aspect of most Get-Rich-Quick programs but the Achilles heel of most aspiring entrepreneurs when starting their own online business. Maybe in the short term, you might make a small profit but it's highly impossible that one can sustain long term business growth and profitability if no work is needed right?

Mistake No. 2 : Lack Of Branding For Your Online Business. The inability to establish your business's online branding could result in disastrous outcome for your online business. Without credibility and trust, nobody would want to do business with you. That is why you need to build your online credibility by becoming the "Expert" in your own niche. Give out valuable and relevant advice to visitors and potential customers.

Mistake No. 3 : Helping Build Other People's List Instead Of Your Own Some inexperienced online marketers have the tendency to send their visitors directly to other affiliated sites without even collecting their visitor's contact information first. Technically speaking, it is as good as giving your up potential customer base to other business owners who have already have an opt in box set up to reap the benefits of your marketing efforts. It basically robs you of any future marketing opportunities with these potential customers.

Mistake No. 4 : Inadequate Positioning Of Ads. The placement of your ads on your website is critical. If you are sending paid visitors to your site for the sole purpose of promoting products you are selling, then it makes no sense to have ads on your site that might possibly divert traffic away.

Mistake No. 5 : Pay Per Click Dilemma. Pay Per Click advertising can be a double edged sword when it comes to making or breaking your online business. PPC advertising is undoubtedly one of the most effective traffic generation tool on the market today. It is in itself a skill that needs to be learned and mastered if it were to work wonders for your online business. Unfortunately, most business owners fail to realize this and often waste tons of advertising dollars with no apparent results to show for.

In fact, we have barely scratched the tip of the iceberg when it comes to the reasons why so many people fail to make even a single cent online but the main lesson that any business owner can benefit from this is the fact that the fastest track to online business success may not necessary lie on what business model they chose but to first learn from other people's mistakes and mot make the same old mistakes when they start building their own business online.

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